What is
your gap?

You're a Trailblazer

You’re a very early adopter: quick to learn about and respond to changes when they are important to you.

You’re most likely to influence change in others around you. This is particularly the case when it comes to progressive and sustainable behaviour – and getting to grips with new technology.

You don’t want to compromise on the details: design, technology and sustainability mean a lot to you, but you aren’t the type to dilly dally on research. You lean towards a desire to get behind the wheel, rather than spend too long kicking the tyres.

The only real surprise to us is that you haven’t already made the switch, but we predict that you’re likely to be one of the first in your peer group to do so.

You're a Campaigner

You’re a natural change-maker. One of the first to react to the evolving landscape and adopt new behaviours.

As a typically confident, environmentally conscious citizen, the planet is high on your list of needs with any product.

Beyond your own ‘green’ behaviour, your actions are most likely to have an even bigger impact through social influence, triggering other people to act the same.

You care more about the end result than the ‘how we got there’. You value the opinions of others when you’re not sure, but you’re not afraid to experiment with new ways of doing things.

We reckon you’ll soon be one of the new generation of hybrid drivers.

You're a Technophile

You’re an early adopter, and most likely to influence change around you. What you do is most likely to have an impact on others, particularly when it comes to progressive behaviour – including actions with sustainability in mind – and getting to grips with new technology.

No procrastinator, you lean towards a desire to get behind the wheel, rather than spend too long kicking the tyres. But you don’t want to compromise on the details: design, technology and performance mean a lot to you.

The only real surprise to us is that you haven’t already made the switch, but we predict that you’re likely to be one of the first in your peer group to do so.

You're an Adventurer

A rare personality type, according to our research data, you seem to be at ease with the evolving landscape but tend to act on your own steam rather than be influenced by others.

Your actions speak louder than your words and you don’t seek to make a noise about what you’re doing for the planet.

You’re a confident consumer, but you’re not the sort of person that will be at the front of the line when it comes to new technology or buy into fads. You’re more likely to test the waters and take a considered view on a fuller commitment to change.

You’re likely to switch to a hybrid in the mid-term future because it just fits your life, rather than purely for environmental reasons.

You're a supporter

You’re a rare character, according to our research data: a natural adopter of new behaviours with an environment-first outlook, but with a notably pragmatic approach. You take the long view and need to know that what you do makes a positive impact.

You’re a fan of the newest technology but you look before you leap, making sure you understand the ins & outs of each purchase and commit only when you’re 100% confident.

You go out of your way to avoid compromise, which means that everything has to be better for you to switch a product. You’d rather wait until the perfect product to suit your needs. For this reason, you’re most likely to be an early adopter of modern hybrids cars that give you the perks of electric without the plugging in or range limitations.

You're a careful environmentalist

For you, it’s all about the environment, and you’re not going to give any concessions to products or behaviours that you feel don’t stack up to a positive impact for the planet.

You’re not the sort of person that will be at the front of the line when it comes to new technology or buy into fads. You’re more likely to test the waters and take a considered view on a fuller commitment to change.

When you do make a switch, it’ll be without compromise and it will give people around you the confidence that a switch in behaviour is the right move.

You're an inspector

There’s an air of precision about Inspectors: You’re drawn to technology and you have a distinct requirement for certainty and security. Your analytical approach means that you make strong assessments of future outcomes and you’re less likely to have your judgement clouded by short term gains over long term benefits.

You’re a fan of the newest technology but you look before you leap, making sure you understand the ins & outs of each purchase and commit only when you’re 100% confident.

Caution doesn’t come without progress, and you’re likely to have your finger on the pulse, keeping up to speed with the evolving landscape and latest innovations.

You're a dependable

More than any group, you seek to avoid uncertainty and are most likely to feel grateful for what you have. We’re willing to bet that you’re comfortable with the car you drive.

You value the opinions of others but are unlikely to be influenced into new behaviours in any way other than through your own needs and preferences.

We predict that you’re part of the group that is least likely to switch to a hybrid in the short to mid-term future. And there’s no hurry – hybrids are here to stay.